Privacy Policy

Information We Collect

The information we collect depends on how you interact with Vitruv. You may provide information directly to us, and certain technical information may be collected automatically when you use the website.

Information You Provide

When you request a consultation, communicate with us, create an account, purchase or manage a membership, or otherwise use our services, we may collect information such as:

• Contact information, including your name, email address and phone number.
• Account information, including your username, password and profile information.
• Billing information, including billing address and information necessary to process or manage payments.
• Training goals and preferences, such as strength, body composition, energy, mobility, movement or performance goals.
• Scheduling information, including preferred days and times.
• Information you choose to share in consultation forms, messages or other communications with us.

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, analytics technologies, server logs and similar tools. This may include your IP address, device type, browser type, pages visited, referring website, approximate location, and information about how you interact with the site.

How We Use Your Information

We may use the information we collect to operate our business, provide our services and improve your experience with Vitruv.

• Respond to consultation requests, questions and inquiries.
• Understand your goals and help recommend an appropriate training option.
• Create, maintain and manage member accounts.
• Schedule consultations, assessments and training services.
• Process payments, subscriptions or membership transactions.
• Provide member resources and services associated with your account.
• Communicate with you about appointments, services, membership matters or account-related updates.
• Improve our website, services, programming and customer experience.
• Protect the security and integrity of our website and prevent misuse, fraud or unauthorized activity.
• Meet applicable legal, regulatory and business obligations.

Fitness, Pain & Movement Information

Because Vitruv provides personalized and assessment-based training, you may choose to provide information about pain, previous injuries, physical limitations, movement concerns, training history or other information relevant to your fitness goals.

We use this information to better understand your circumstances, communicate with you about appropriate training options and help provide a safer, more individualized coaching experience.

Cookies & Analytics

Our website may use cookies and similar technologies to help the website function properly, remember preferences, understand website traffic, improve performance and learn how visitors interact with our pages.

We may also use third-party analytics or website tools that collect information about website usage. These third parties may use cookies or similar technologies in accordance with their own privacy policies.

Most browsers allow you to control or disable cookies through browser settings. Disabling certain cookies may affect the functionality of some areas of the website.

Payments & Membership Information

If you purchase, renew or manage a Vitruv membership, payment and billing information may be collected and processed through the payment service or technology used by our website.

Payment providers may collect information necessary to complete your transaction, such as payment card details, billing information and transaction data. The handling of payment information by those providers is also governed by their applicable terms and privacy policies.

We may retain transaction records, membership status, renewal information and related records as reasonably necessary for account administration, customer service, accounting and legal purposes.

How We Share Information

Vitruv does not sell your personal information in the ordinary meaning of selling personal information for money.

We may share information with trusted service providers when reasonably necessary to operate our website and provide our services. These may include providers that support:

• Website hosting and maintenance.
• Membership and account functionality.
• Payment and transaction processing.
• Email and communication services.
• Scheduling or form processing.
• Website analytics and performance.
• Security, fraud prevention and technical support.

We may also disclose information if required by law, legal process or a valid government request, or when we reasonably believe disclosure is necessary to protect Vitruv, our clients, our rights, property, safety or the security of our services.

Information may also be transferred as part of a business transaction such as a merger, acquisition, restructuring or sale of business assets.

Data Retention

We retain personal information for as long as reasonably necessary to provide our services, maintain your account, fulfill the purposes described in this policy, comply with legal and accounting requirements, resolve disputes and protect our legitimate business interests.

Retention periods may vary depending on the type of information, the nature of our relationship with you and applicable legal or operational requirements.

Data Security

We take reasonable administrative, technical and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

However, no website, internet transmission or electronic storage system can be guaranteed to be completely secure. You are responsible for maintaining the confidentiality of your account credentials and should contact us if you believe your account has been accessed without authorization.

Your Choices & Privacy Rights

Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information.

These rights may include the ability to:

• Request access to certain personal information we maintain about you.
• Ask us to correct inaccurate or incomplete information.
• Request deletion of certain personal information, where applicable.
• Update your account or contact information.
• Withdraw or change certain communication preferences.
• Ask questions about how your personal information is used.

Some information may need to be retained when required for legal, accounting, security, contractual or other legitimate purposes.

To make a privacy-related request, contact us using the information provided at the end of this policy. We may need to verify your identity before completing certain requests.

Third-Party Websites & Services

Our website may contain links to third-party websites, social media platforms, maps, payment services or other external services.

Vitruv does not control the privacy practices or content of third-party websites. When you leave our website or use a third-party service, your interaction with that service is governed by the third party's own terms and privacy practices.

Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through the website.

If we become aware that personal information from a child under 13 has been submitted to us without appropriate authorization, we will take reasonable steps to delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices, technology or legal requirements.

When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically so that you understand how information is being handled.

Contact Us

If you have questions about this Privacy Policy, your personal information or Vitruv's privacy practices, please contact us.